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Marketing Course Descriptions

Catalog and Student Handbook

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MKT 100: Principles of Marketing (3 cr.) — Presents principles, methods, and problems involved in marketing to consumers and organizational buyers. Discusses problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of marketing research, legal, social, ethical e-commerce, and international considerations in marketing. Prerequisite: MTE 1-4 and ENG 111 eligible. Lecture 3 hours per week

 

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